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Is email worth paying for? Hosted email Versus Cloud Email

This is a bit of a trick title when you think about it - unless you are using a service like Gmail or Hotmail, then you are already paying for your email. Most hosting accounts including all the ones we offer at Lightning Host, allow email accounts to be hosted on the web hosting account. You pay for the web hosting, so you are also paying for your email.

Experience in the web hosting industry has taught us that, by default, business and personal customers don’t like the idea of paying for email; most have been brought up in the Yahoo, Extra and Hotmail world and don’t see why they should incur additional cost surrounding email.

As I said above, every web hosting account allows multiple email accounts to be hosted. Having said that though, the advice we give to all clients is to host email accounts in the cloud, for the following reasons.

  1. If you’re doing business online, then you are already dealing with Google and probably have a Google Apps account. If you’re serious about ranking in Google search, then you are probably already using Google Web Master Tools, Google Analytics maybe Google Calendar, Google Plus etc. ; Not such a big jump to have your email hosted with Google as well.
  2. If your email is hosted with your website and your web hosting goes down for some reason, not only is your website offline but so is your email!
  3. What is the cost of your email going down to your business? Worth $5 a month? When you think about the business cost of your email being unavailable, then the additional cost is a no brainer, isn’t it?
  4. Professionalism – You want to look professional in the eyes of your potential customers. So compare This email address is being protected from spambots. You need JavaScript enabled to view it. to This email address is being protected from spambots. You need JavaScript enabled to view it.?
  5. Cloud email hosting does actually turn out to be cheaper in the long run. Businesses no longer delete emails, having a record of business transactions is important to the businesses, so email storage is now important. Cloud email like Google Business Mail comes with approximately 100GB of storage; if webhosting companies were to give you the same amount of web space, they would charge you considerably more.

There are many cloud services around now; depending on your business flavour, some are tied into the Microsoft ecosystem so Microsoft 365 is available there, Amazon have their own service and there are many more.

While I have mainly talking about this from a business point of view, most of the points highlighted are still pertinent to person email use. Email has had a huge boom in use, partly due to the ease of use with mobile phones.